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Project Report
On
New Product Development With
Tata Nano
And
Comparitive Study On Maruti 800
Research objectives
o To study about how a new product- Tata Nano was developed based on marketing theory of “new product development.”
o To study about what made possible for Tata to develop and produce a car for just Rs. One lakh.
o To study the objectives and target customers of Tata’s one lakh car
o To study and compare between Tata Nano and Maruti 800
o To study on customers buying behavior and preferences and views about Tata Nano and Maruti 800 by various methods of data collection.
RESEARCH METHODOLOGY
This chapter describes the methodology of the study. This project is based on information collected from primary sources. After the detailed study, an attempt has been made to present “A STUDY OF NEW PRODUCT DEVLOPMENT WITH TATA NANO AND COMPRATATIVE STUDY ON MARUTI 800”. The data had been used to cover various aspects like consumer’s preference and customer’s satisfaction regarding “TATA NANO AND MARUTI 800”. In collecting requisite data and information regarding the topic selected, I went to the residents of BAREILLY and collected the data.
Survey design:
The study is a cross sectional study because the data were collected at a single point of time. For the purpose of present study a related sample of population was selected on the basis of convenience.
Sample Size and Design:
A sample of 100 people was taken on the basis of convenience. The actual consumers were contacted on the basis of random sampling.
Research Instrument:
This work is carried out through self-administered questionnaires. The questions included were open ended, dichotomous and offered multiple choices.
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