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History of BAJAJ
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History of BAJAJ
Bajaj Auto limited is one of the largest two wheeler manufacturing
company in India
apart from producing two wheelers they also manufacture three wheelers. The
company had started way back in 1945. Initially it used to import the two
wheelers from outside, but from 1959 it started manufacturing of two wheelers
in the country. By the year 1970 Bajaj Auto had rolled out their 100,000th
vehicle. Bajaj scooters and motor cycles have become an integral part of the
Indian milieu and over the years have come to represent the aspirations of
modern India.
Bajaj Auto also has a technical tie up with Kawasaki
heavy industries of Japan to
produce the latest motorcycles in India
which are of world class quality The Bajaj Kawasaki eliminator has emerged
straight out of the drawing board of Kawasaki
heavy industries. The core brand values of Bajaj Auto limited includes
Learning, Innovation, Perfection, Speed and Transparency.
Bajaj Auto has three manufacturing units in the country at Akurdi,
Waluj and Chakan in Maharashtra, western India, which produced 2,314,787
vehicles in 2005-06. The sales are backed by a network of after sales service
and maintenance work shops all over the country.
Bajaj Auto has products which cater to every segment of the Indian two wheeler market Bajaj CT 100 Dlx offers a great value for money at the entry level. Similarly Bajaj Discover 125 offers the consumer a great performance without making a big hole in the pocket.
Bajaj Auto has products which cater to every segment of the Indian two wheeler market Bajaj CT 100 Dlx offers a great value for money at the entry level. Similarly Bajaj Discover 125 offers the consumer a great performance without making a big hole in the pocket.
History of Hero Honda
India has the largest number of two
wheelers in the world with 41.6 million vehicles. India has a mix of 30 percent
automobiles and 70 percent two wheelers in the country. India was the second largest two
wheeler manufacturer in the world starting in the 1950’s with the birth of
Automobile Products of India (API) that manufactured scooters. API manufactured
the Lambrettas but, another company, Bajaj Auto Ltd. surpassed API and remained
through the turn of the century from its association with Piaggio of Italy
(manufacturer of Vespa).
The
license raj that existed between the1940s to1980s in India, did not allow foreign
companies to enter the market and imports were tightly controlled. This regulatory
maze, before the economic liberalization, made business easier for local
players to have a seller’s market. Customers in India were forced to wait 12 years
to buy a scooter from Bajaj. The CEO of Bajaj commented that he did not need a
marketing department, only a dispatch department. By the year 1990, Bajaj had a
waiting list that was twenty-six times its annual output for scooters.
The
motorcycle segment had the same long wait times with three manufacturers; Royal
Enfield, Ideal Jawa, and Escorts. Royal Enfield
made a 350cc Bullet with the only four-stroke engine at that time and took the
higher end of the market but, there was little competition for their customers.
Ideal Jawa and Escorts took the middle and lower end of the market
respectively.
In the
mid-1980s, the Indian government regulations changed and permitted foreign
companies to enter the Indian market through minority joint ventures. The
two-wheeler market changed with four Indo-Japanese joint ventures: Hero Honda,
TVS Suzuki, Bajaj Kawasaki and Kinetic Honda. The entry of these foreign
companies changed the Indian market dynamics from the supply side to the demand
side. With a larger selection of two-wheelers on the Indian market, consumers
started to gain influence over the products they bought and raised higher
customer expectations. The industry produced more models, styling options,
prices, and different fuel efficiencies. The foreign companies new technologies
helped make the products more reliable and with better quality. Indian companies
had to change to keep up with their global counterparts.
Bajaj are well known for their 3 wheeler manufacturers! Honda have a great demand for their 4 wheelers especially Honda City.
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